Privacy Policy

The Private Dental Centre Data Protection

Data protection privacy notice for patients

We may collect the following information about you:

  • Personal details such as your name, date of birth, national insurance number, address, telephone number and email address.
  • Information about your dental and general health, including Clinical records made by dentists and other dental professionals involved with your care and treatment.
  • X-rays, clinical photographs, digital scans of your mouth and teeth, and study models.
  • Medical and dental histories.
  • Treatment plans and consent.
  • Notes of conversations with you about your care.
  • Dates of your appointments.
  • Details of any complaints you have made and how these complaints were dealt with.
  • Correspondence with other health. professionals or institutions
  • Details of the fees we have charged, the amounts you have paid and some payment details.
  • The Partners are responsible for keeping secure the information about you that we hold.
  • Those at the practice who have access to your information include dentists and other dental professionals involved with your care and treatment, and the reception staff and practice manager responsible for the management and administration of the practice.
  • How we use your information
  • To provide you with the dental care and treatment that you need, we require up-to-date and accurate information about you.
  • We will share your information with Practice Plan our dental membership plan provider in connection with your dental treatment.
  • We will seek your preference for how we contact you about your dental care. Our usual methods are telephone, email or letter.
  • Sharing information

Your information is normally used only be those working in the practice but there may be instances where we need to share it – for example, with:

  • Your doctor
  • The hospital or community dental services or other health professionals caring for you
  • Private dental membership schemes of which you are a member.
We will only disclose your information on a need-to-know basis and will limit any information that we share to the minimum necessary.

In certain circumstances or if required by law, we may need to disclose your information to a third party not connected with your health care, including HMRC or other law enforcement or government agencies.

Keeping your information safe:

We store your personal information securely on our practice computer system and in a manual filing system. Your information cannot be accessed by those who do not work at the practice; only those working at the practice have access to your information. They understand their legal responsibility to maintain confidentiality and follow practice procedures to ensure this.

We take precautions to ensure the security of the practice premises, the practice filing systems and computers

We use high-quality specialist dental software to record and use your personal information safely and effectively. Our computer system has a secure audit trail and we backup information routinely.

We use cloud computing facilities for storing some of your information. The practice has a rigorous agreement with our provider to ensure that we meet the obligations described in this policy and that we keep your information securely.

We keep your records for 10 years after the date of your last visit to the Practice or until you reach the age of 25 years, whichever is the longer. take up to 30 days to complete.

Information that we collect through our website

We receive, collect and store any information you enter on our website, as part of the process, we collect personally identifiable information you give us including your name, address and email address, including collect communications, comments, feedback, product reviews, recommendations, and personal profile. 

In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet. We may use software tools such as ‘Google Analytics’ which place cookies or utilize other tracking technologies to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

Click here to view which Cookies are stored on your site when visiting our website or advise on how to manage Cookies.

We collect such Non-personal and Personal Information for the following purposes:

  • To provide and operate the Services.
  • To provide our Users with ongoing customer assistance and technical support.
  • To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages.
  • To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners, such as our website design company or provider, may use to provide and improve our respective services.
  • To comply with any applicable laws and regulations.

Access to your information and other rights

You have a right to access the information that we hold about you and to receive a copy. You should submit your request to the practice in writing or by email. We do not usually charge you for copies of your information; if we pass on a charge, we will explain the reasons.

You can also request us to:

  • Correct any information that you believe is inaccurate or incomplete. If we have disclosed that information to a third party, we will let them know about the change.
  • Erase information we hold although you should be aware that, for legal reasons, we may be unable to erase certain information (for example, information about your dental treatment.
  • Stop using your information – for example, sending you reminders for appointments or information about our service.
  • Supply your information electronically to another dentist.

If you do not agree or do not wish us to use your personal information as described, you should discuss the matter with your dentist. If you object to the way that we collect and use your information, we may not be able to continue to provide your dental care.

If you have any concerns about how we use your information and you do not feel able to discuss it with your dentist or anyone at the practice, you should contact The Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF (0303 123 1113 or 01625 545745).

We reserve the right to modify this Privacy Policy at any time, so please review it frequently.

Changes and clarifications to the website will take effect immediately upon their posting on the website.

Erasure or correction of personal information may take up to 30 days to complete.